Created by Depot

How to make a customer recognise a perfect shrimp? How to make people know, that the shrimps they eat were caught in the darkest depth of Northern Sea miles away from land?
Our brief was to to develope a unique brand identity and packaging design for the Bergen restaurant. We have developed a unique brand identity using the geographic coordinates symbols.
We have reinvented basic packaging shape to stand out from competitors. The shape of the package represents a fearless ship chasing a perfect shrimp in an endless sea. A blue ship is a meal box, an orange shrimp is a sauce holder, the cups are wrapped in sleeves with various illustrations.
Handdrawn water structures, a neat comma/shrimp sign and minimalistic graphics create a unique style for a streetfood café.

CEO - Alexey Andreev
Creative director - Alexey Fadeev
Design director - Nikita Ivanov
Art director - Vera Zvereva
Designer - Nikita Ivanov, Vera Zvereva
Copyrighter - Sasha Fedoseeva
Project manager - Elena Melnik
PR - Daria Vedernikova
brand design

packaging & identity