Created by Depot

Moscow soft cheese factory KARAT held the first large-scale rebranding during its 81-year history and redesigned its products, which are familiar to every Russian.
The new design of KARAT's flagship product range is a modern interpretation of retro heritage. An extremely complex system is turned into of simple iconic signs inspired by Soviet Suprematism of the beginning of the 20th century. The overall design is minimal, giving it a breath of fresh air for today's consumer.
Simple and striking, this new cheese packaging does away with images of cow pastures and barns with a totally different approach. Using distinct lines and blocks of color, KARAT cheese mixes retro inspiration with a modern and clean approach.
CEO - Alexey Andreev
Creative director - Alexey Fadeev
Strategy - Farhad Kuchkarov, Olga Baturina, Anastasia Tretyakova
Designer - Nikita Ivanov
Prepress - Anton Minaev, Vitaly Gavrish
Animation - Nikita Ivanov
Project manager - Anna Slobodskova, Anna Smirnova
PR - Ekaterina Lavrova
brand design

packaging & identity