Wonder lab
Created by Depot
BioMicroGel company, a resident of Skolkovo and the Ural Technopark, is engaged in the development and production of safe for people and nature household and professional detergents. It became necessary to show that the new brand of biomicrogrogel is actually environmentally friendly, and not just trying to match the trend. And also to confirm that it is incredibly cool and non-standard, even for such a flexible category as household chemicals
BioMicroGel company, a resident of Skolkovo and the Ural Technopark, is engaged in the development and production of safe for people and nature household and professional detergents. It became necessary to show that the new brand of biomicrogrogel is actually environmentally friendly, and not just trying to match the trend. And also to confirm that it is incredibly cool and non-standard, even for such a flexible category as household chemicals
We developed our unique graphical language and tone of voice of communications, we successfully took the place between global and green brands, in essence forming our own lifestyle-chemistry category
After the approval of the positioning, the development of the name and form of packaging began. The word «wonder» accurately described the new, really eco-friendly, wonder-brand — and immediately caught on. When designing the logo, we tried not to lose the very balance of «fun» and functionality
CEO - Alexey Andreev
Creative director - Alexey Fadeev, Anastasia Tretyakova
Strategy director - Farhad Kuchkarov
Art director - Vera Zvereva, Nikita Ivanov
Designers - Nikita Ivanov, Vera Zvereva
Animation - Nikita Ivanov
Copyrighter - Anastasia Tretyakova
Project manager - Irina Zavtoni
PR - Daria Vedernikova
Creative director - Alexey Fadeev, Anastasia Tretyakova
Strategy director - Farhad Kuchkarov
Art director - Vera Zvereva, Nikita Ivanov
Designers - Nikita Ivanov, Vera Zvereva
Animation - Nikita Ivanov
Copyrighter - Anastasia Tretyakova
Project manager - Irina Zavtoni
PR - Daria Vedernikova